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The Millennial Renter is Here! Are You Ready? (Webinar Recap)

Today’s webinar was on a timely and vital topic: Millennial Renters. Our very own Aimee Miller, VP of Marketing here at AppFolio, presented current stats on the modern renter and shared best practices for attracting and retaining them. This presentation was packed with practical tips on everything from what to post on social media, to […]

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Property Management Software Buyer Research Results

A recent study showed that manual methods are still a leading approach in the apartment industry, but the desire for more modern technologies is growing strong. Software Advice, a company that researches apartment management tools, analyzed a random selection and found that many participants have habits that predate computers or the internet however they also found that there […]

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Upcoming Webinar – Apartment Market Predictions: A Look at 2014 and Beyond

We’ve partnered with Axiometrics, the leading apartment market research organization, to bring you an important presentation on the stats that matter most to your business. Find out why Axiometrics calls 2014 the “Year of the Apartment” as VP of Research, Stephanie McCleskey, provides exceptional insight into why the apartment segment of commercial real estate has […]

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Are You Focusing or Flailing? Three Tips to Increase Rental Conversion Rates

Let’s face it. Customer service is probably among the top five reasons that consumers are loyal to any business. In the rental industry, customer service starts before the tenant application is even started. When prospects take the time to contact a rental property for more information, they’re looking for confirmation that property management values their […]

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Announcing AppFolio’s New Texting Feature

According to the CTIA, in 2013, 19.1 trillion texts were sent in the United States. Texting is the number one application used on phones, and one of the most common ways of communicating. Why then, wouldn’t it extend to every part of our daily lives, including communication between property managers and renters? We are excited […]

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AppFolio Reports and Letters Overview (Webinar Recap)

Are you making the most of AppFolio’s Reports & Letters features? Today Todd Smith, Sr. Training Manager, hosted a webinar that reviewed how to maximize the benefits of these two powerful, though sometimes underutilized, features of AppFolio. Todd had a ton of great tips and ideas on how to take full advantage of these features. […]

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5 Ways to Use Technology to Improve Property Performance

Remember a few years ago when everyone was saying, “There’s an app for that” so often you wondered if technology was going to replace humans before the end of the decade? Love it or hate it, technology is firmly rooted in every industry and many companies couldn’t get through the work day without it. The […]

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Is Your Property Appealing to Diverse Cultural Groups?

America is often called the great melting pot of the world. However, the melting pot analogy is becoming a thing of the past – or at least evolving. Rather than expecting foreign-born immigrants to assimilate to the American culture, we celebrate diversity. It is more common to look for ways to not only coexist peacefully, but also encourage our neighbors to thrive in America without abandoning their own cultural identities.

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Are You Shaping the Real Estate Industry or Standing in the Shadows?

It may surprise you to learn that even though many people think that most multifamily housing complexes are mega-sized, less than half of the apartment buildings today have more than 50 homes

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Upcoming Webinar – The Millennial Renter is Here! Are You Ready?

Millennials have taken rental housing by storm, making up more than 40% of the market. If you’re not prepared to attract and retain this modern renter, you’re going to lose out to a competitor that will–it’s that simple!

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Find out if your website has what it takes to attract the modern renter and property owner.

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