Today, we hosted a webinar about our awesome new Marketing Campaigns functionality featuring Todd Smith, Sr. Training Manager at AppFolio. Todd had a ton of great tips and ideas on how to take full advantage of the new Campaigns functionality. With AppFolio Campaigns you can market unit types for multi-family and student housing properties. This […]
As a multifamily property manager, you have a full plate. Your list of duties includes everything from marketing and leasing to make-ready and tenant screening. Effectively managing your property means you exploit all available resources to achieve full investment potential. Along with assuming responsibility for end-to-end property management, you have to assume responsibility for managing […]
Property managers just starting out – and those operating with a limited staff – often feel like they can’t afford to go on vacation. It isn’t the money – it’s worrying that some catastrophe will show up just as you board the plane or drive beyond the city limit sign.
Many property managers accept high utility bills as a necessary – if painful – cost of doing business. True, we need energy to keep our homes cool in the summer and warm in the winter. We’re also fond of our high-tech security systems and all those digital devices that power our 24/7 lives. While energy […]
With the predictions of ongoing demand for rental housing, the increase in new product hitting the market, along with the national occupancy rate at 95% — Is it time to worry or celebrate?
Economists predicted that 2014 would be the year that normalcy returned to the housing market. Although rates would begin to inch higher, confidence would strengthen and people would see this as the end of our struggles; private home sales would start to increase. Things haven’t materialized exactly as experts predicted. Although many parts of the […]
Owners and property managers spend countless hours fine tuning marketing plans and studying research to help them attract qualified tenants. While improving amenities and maintaining a beautiful property are excellent strategies for winning and keeping high-quality tenants, many property owners aren’t aware of the correlation between good health, our environment and multifamily housing.
We partnered with NAA for a fantastic and important webinar titled: : Hire Smart: Why Your Recruiting Process Can Make or Break Your Business. Bill Nye, Senior Vice President, Marketing for RLL, gave the audience valuable tips and best practices for property managers to modernize their recruiting process and attract desirable candidates.
Mobile technology is rapidly becoming a significant medium for real estate marketing. Regardless of the demographic you’re targeting, the majority has some type of mobile device.
In the world of property management, curb appeal is always a major consideration. The way you dress your property has everything to do with the type of resident you attract. You want your first impression to say, “We care about the tiny details because we value your tenancy and do everything we can to make your home comfortable, beautiful and enjoyable”.