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Four Ways Property Managers Can Improve Resident Engagement

Robust resident engagement strategies help property management companies streamline daily operations and manage relationships. Implementing the best technologies and processes is essential today to claim a coveted position ahead of your competition. If you’re still not sure how to proactively manage multi-channel connections, read on. Implement Engagement Strategy Basics Healthcare organizations often rely on multi-channel […]

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Is Your Business Ready for an Audit? (Webinar Recap)

Our very own accounting experts Stacy Holden and Adam Wells gave a value-packed presentation on how you can prepare your business for an audit. They broke it down step by step, complete with a list of reports you should be running regularly, and best practices for knowing your business inside and out.

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Online Reputation Management for Property Managers

In today’s technology rich world, if you’re not proactively protecting your brand, your reputation could be at risk. Online reputation management is a real issue even if you’re not active in the social realm, social influencers are. For this reason, having a strategy is critical to connecting with current and prospective customers, as well as […]

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Managing Activities in AppFolio (Customer Webinar Recap)

View this recorded webinar to learn how to use AppFolio’s new Activities feature to better manage your important actions.

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Upcoming Webinar – Is Your Business Ready for an Audit?

Is your property management business audit-proof? Preparing for an audit can be stress inducing, but understanding what auditors are looking for and knowing what to expect can make the process smoother. Join us as  AppFolio accounting experts Stacy Holden and Adam Wells give insight into what you need to know to always be prepared for […]

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Should You Hire a Licensed Real Estate Agent to Market Your Property?

Choosing a career as a property manager looks vastly different for different people. Some business owners prefer to do everything themselves from screening residents and rent collection to maintenance and landscaping. Others, are looking for a steady stream of income, but like the idea of outsourcing certain tasks and responsibilities rather than hiring a full-time […]

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Marketing for Mobile Apartment Seekers

Understanding the “Three P’s” of Resident Marketing Reaching mobile consumers has never been more important than it is today. If you aren’t already putting your “mobile clients” first, you may be lagging behind the competition. Property management professionals must embrace mobile technology to get ahead of the competition since technology and consumer behavior evolves rapidly. […]

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Leasing for Success Isn’t a Game, Or is it?

Property managers must be diligent when designing their lease strategies. From carefully wording your lease for legal compliance to training your staff to engage and connect with customers, your leasing activities are crucial to business success. So, it’s not something you should take lightly. Maybe it sounds counterintuitive to approach your lease process as a […]

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Do You Know the Benefits of Designing a “Killer” Online Business Directory Listing

We’ve mentioned developing online business directory listing information before, but this week we’re focusing on the benefits for your property management company. The more you understand about connecting to influencers and potential clients, the easier it is for you to design an engaging campaign to attract new clients and improve retention rates. Let’s dig deeper […]

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Creating Engaging Visual Content: 4 Tips for Property Management Companies

If you want to drive more traffic to your property management website, and generate more social buzz, you’ll need rich, engaging visuals – photos, infographics, videos. Not sure how to use visual content to connect with apartment seekers and property owners? Here are four tips to help you achieve your business goals and attract more […]

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