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How Does Hiring A Social Media Correspondent Improve Open House Events?

If you’re planning a live event for your property – an open house, a limited time incentive program to encourage tenant referrals or a grand opening to showcase your new on-site gym facilities – engaging a professional social media correspondent may help you generate more buzz. Not sure what a social media correspondent does or […]

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Join us at The Press Lounge in NYC for an AppFolio Speakeasy

Join us as we celebrate our customers and industry peers at this fun networking event in the big apple. This is a great opportunity for customers and property management professionals to mingle and share best practices. Enjoy hors d’oeuvres, sip on some delicious cocktails and try our signature cocktail, the AppoTini. So join us Tuesday, April […]

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Behind the Scenes Look at Our Technology

Do you ever wonder what goes into developing new features at AppFolio? We have teams of enthusiastic and innovative people that spend each day listening to customers and keeping up with industry trends to provide the best tools and experience in AppFolio Property Manager.

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Get To Know AppFolio’s Marketing Specialist, Stephanie Vernon

In our AppFolio employee interview series, we introduce you to the people responsible for making the company fun, intellectually challenging and dynamic place to work. Today we feature Stephanie Vernon, Marketing Specialist here at AppFolio.

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Help Your Single Family Home Investors Plan Their Reno for Increased ROI

This year homeowners building a new home are concentrating on efficiency and simplicity. As a property manager, you can help  single family home owners upgrade their property to include some of these new features and design elements. Transitional renters are probably actively looking at trends in new home construction. To help your clients capture the […]

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Announcing Our 3rd Annual Customer Conference

We are pleased to announce our 3rd Annual Customer Conference. We’re welcoming customers from across the US to join us for the opportunity to network, relax, enjoy great food, and gain a deeper understanding of AppFolio Property Manager in sunny Santa Barbara, CA. Join us, Monday, September 28th to Wednesday, September 30th, 2015. Register Here. […]

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Six Questions You Should Never Include in a Resident Interview

By now most property management professionals know that verbal communication – word choices – is only a small percentage of the communication cycle. But, word choices and phrasing do make a significant impact on how apartment seekers and single-family home renters react to certain messages. Below are six common questions leasing agents ask during the […]

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Big News! AppFolio Acquires Premier Rental Housing Syndicator RentLinx

Spring is in the air, and with spring comes growth and change. We are so excited to announce that we are expanding our services with the acquisition of RentLinx.

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7 Things Real Estate Professionals Should Never Say to a Prospective Resident

Training property management leasing teams to overcome objections and build rapport with prospective tenants often improves closing rates. There are a few things your agents should never say during the getting to know you phase. Here are seven examples of how agents may create stress or tension instead of building confidence and encouraging the prospect […]

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Upcoming Webinar – Zillow’s Secrets to Understanding Renters

Understanding today’s renters and knowing your key demographic is crucial for the success of your property management business. We’re thrilled to bring you this insightful presentation with Zillow’s Senior Economist, Skylar Olsen. Skylar will break down the demographic trends that are driving growth in the single-family residence rental market, and some of the key differences […]

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